Conversation Advantage

The Approach We Propose: About Conversation Advantage


Enhance Your Conversation Intelligence

In collaboration with People Dynamics Learning Group Inc., SBM DERİN VE İLERİ is proud to present you “Conversation Advantage™” program that is open for all executives leading performance with their in-house conversations, all support unit personnel having result-oriented conversations with external and internal customers, team leaders managing teams and -in short- anyone who has a conversation.

This program is designed for organizations (executives, team leaders, sales teams) that need to enhance their skills to have conversations necessary for being successful in the new C-world.

This program is designed based on the awareness that conversation skills have become a valuable quality for everyone in the new business world. If you want to have a conversation advantage in this new world, your Conversation Intelligence™ must be higher -much higher- than ever. This program discusses the concept of Conversation Intelligence™ and offers tools & processes that will improve conversation skills required for different conversation climates.

Organizations seek us out our programs to:

› Help their people make the C-shift

› Enhance the quality of conversation as a business process for getting results

› Support teams and groups to cultivate high-quality collaborative environments

› Provide practical and impactful learning experiences

The Impetus for The Conversation Advantage™ Program

The Big C Shift

The face of leadership is changing. This is the theme of much writing, reflecting, and research on some of the big trends shaping the world of work, organizations, and leadership.

We’re experiencing this changing face of leadership in our own work with organizations all over the world for whom we provide leadership development programs, team coaching, leadership coaching, and coaching skills training. We’re clearly in the midst of a major culture shift in the world of work: a shift away from old-style command and control towards a new, more collaborative way of working. We call this shift the C Shift.

Organizations and leaders mostly understand that this shift is happening. Often, though, they’re struggling to fully grasp the implications of this shift for themselves and their organizations. And even when they understand the implications, they have a hard time developing the skills and capabilities needed to succeed on the other side of this shift.

What is clear to us is that the ability to work and lead in a highly collaborative way is crucial for leaders, teams, and organizations who want to thrive on the “other side” of the shift. High-level collaboration, in turn, requires two key leadership capabilities: (1) High-level skills for effective conversation across a wide range of situations, and (2) the ability to create and sustain a social context, or climate, that is conducive to quality connections, collaboration, and conversations.

While we all know how to converse and have had many years of practice, we argue that leaders need to raise their Conversation Intelligence™ to be even more effective in work and in life. Conversation Intelligence is a term we use to describe our ability to connect optimally in conversation—with individuals and in groups. It involves the capacity to read and respond to what’s going on in the outer world (the business context, cultural context, social context, and so on) as well as to what’s going on in the inner world (thoughts, feelings, mindset and so on), and to use that information optimally to have meaningful conversations that create the desired results.

Collaboration Calls for Upgraded Conversation Intelligence™

With higher and more sophisticated kinds of collaboration at the center of effective working and leading, the ability to have effective conversations across a wide range of situations offers leaders, teams, and organizations a distinct advantage. Without effective, high-level conversation skills it is simply not possible to have the kind of collaboration needed to succeed in today’s workplace.  Leaders and teams who are willing to upgrade and cultivate a higher level of conversation intelligence will gain a significant conversation advantage.

Our premise is that there is a significant shortfall in conversation abilities in general, not just the so-called “difficult conversation” or the coaching conversation. The new way of working and leading places demands on our “conversation intelligence” that exceeds our normal, naturally acquired ability. Hence, leaders at all levels need to enhance their “conversation intelligence” overall. That will help them be more effective in the wide range of conversations needed to get the “conversation advantage” in today’s world of work. Providing leaders and teams with practical conversation tools and opportunities to enhance communication skills can help them gain this important advantage.

Conversation is positioned as the most important core competency for personal and organizational success. The Conversation Advantage Program involves the improving conversation intelligence skill of individuals to read and respond to what’s going on in the outer world (the business context, cultural context, social context, and so on) as well as to what’s going on in the inner world (thoughts, feelings, mindset and so on), and to use that information optimally to have meaningful conversations that create the desired results. The program argues that conversation intelligence can be improved and thus offers a practical training on necessary algorithm, skills and mindset models of quality conversation (Duration 2-day or 4 x 3-hour online sessions).


For communication;

  • To learn about and improve requirements of conversation intelligence,
  • To have different approaches to topics and problems,
  • To assure fluency in conversation,
  • To come up with solutions by creating value,
  • To have the advantage through smart conversations,
  • To create collective intelligence,
  • To improve Listen, Ask, and Say skills,

Who is it for?

  • Specialists,
  • Executives,
  • Anyone interacting with the customer,
  • All support unit personnel having result-oriented conversations with internal and external customers.


  • Effective conversation skills in diverse climates and circumstances,
  • Having a quality connection,
  • Using conversation intelligence, 
  • Ability to create and sustain a climate contributing to collaboration and conversations,
  • Energetic thinking, 
  • Creative and innovative solutions in communication,
  • Better management of your workforce’s collective intelligence,

Program Contents

  • Definition and importance of conversation,
  • Characteristics of an ideal conversation and speaker,
  • Status-quo analysis in a conversation and interpretation,
  • Conversation mindset,
  • Clean language,
  • Language forms,
  • Proven and practical “conversation for change” model,
  • 5C Conversation Flow,
  • Ask, Say, Listen skills required for having effective conservations,
  • Receiving / giving feedback and importance in conversations, 

How does it work?

The program is grounded in solid theory that has been tested and proven in multiple organizational contexts. This program is available as classroom training and also as a distance and online training via interactive teleconferences. This training focuses on personal learning process and helps participants to identify the concepts and essential competencies enabling them to understand themselves as a “system”. The training is participatory and experimental; the participants will also learn from each other while moving along the program with new levels of awareness, tools and skillsets that can be used right away. The program includes a toolbox of job aids/cards that might act as a handy desktop reference, if needed.

The most important thing in communication is hearing what isn’t said.

Peter Drucker

Contact Us

Please contact us to find out about our trainings and ask the questions you may have.

Acarkent 2. Cadde 20/1 C-236 Beykoz, İstanbul

+90 534 893 5676