In-the-Moment Sales Coaching


Anyone -who does not necessarily have to have knowledge about fundamentals of coaching- might join the In-the-Moment Sales Coaching Program if they manage a team / supervise or observe the sales process and if they are in charge of sales performance. The two-day program discusses sales coaching speech skills focusing on sales skills and by using fundamental coaching skills during a sales conversation/interview. Coaching conversations to be had after observing the sales conversations will help the salesperson to realize behaviors contributing to the sales and preventing sales; the coaching skills will help to internalize how a teaching can be turned into a system. You will have a perspective within the framework of In-the-Moment / Timely / Moment-to-Moment coaching for short-term coaching practices.

Duration: 2-day or 4 x 3-hour online sessions


  • To identify opportunities and areas of development -focusing In-the-Moments- when the teams sell and/or perform their duties,
  • To gain skills that will help identifying a person’s strengths and areas of personal development as a coach,
  • To turn after-sales coaching speeches into learning and motivational tools,
  • To provide the optimum feedback to his/her teams,
  • To have short-term coaching conversations instead of planned coaching discussions,

Who is it for?

  • Sales team executives,
  • Persons supervising the sales process and salesperson,
  • Persons observing the sales process and salesperson,
  • Persons providing feedback to the salesperson,
  • Persons aiming to create performance of salesperson.


  • A new perspective about Identity of a Sales Coach,
  • Shifting between Mentorship-Leadership-Coaching concepts,
  • Executive’s stance as a person creating awareness instead of a person instructing
  • Profound awareness achieved in a short period of time about team members’ areas of development,
  • Applicable methods to be implemented right away,
  • Performance and sales increase,
  • Time-saving,
  • Teams solving problems not causing them,
  • Adapting the team members to the coaching stance,
  • Increasing efficiency of planned coaching discussions,
  • Creating a learning atmosphere where executives continuously focus on self-development and development of others, 

Program contents

  • In-the-moment / Timely / Moment-to-Moment Sales Management
  • Concept of Mindset
  • ASK skills
  • Observation
  • Ideal Sales Process (Sales steps of the company)
  • Asking a Question
  • Levels of listening
  • Feedback
  • Designing an Action Plan
  • Actions follow-up system
  • Emergency Question Kit
  • Focusing Framework
  • Non-face-to-face In-the-Moment Sales Coaching

How does it work?

This program is available as classroom training and also as a distance and online training via interactive teleconferences. This training focuses on personal learning process and helps participants to identify the concepts and essential competencies enabling them to understand themselves as a “system”. The training is participatory and experimental; the participants will also learn from each other while moving along the program with new levels of awareness, tools and skillsets that can be used right away.

Get Information

Success is simple. Do what’s right, the right way, at the right time.

Arnold H. Glassow

Contact Us

Please contact us to find out about our trainings and ask the questions you may have.

Acarkent 2. Cadde 20/1 C-236 Beykoz, İstanbul

+90 534 893 5676